Showing posts with label anthropological theory. Show all posts
Showing posts with label anthropological theory. Show all posts

Tuesday, January 30, 2024

Anthropology's Seen and Unseen



In 1866, Alfred Russel Wallace sent a breathless letter to his friend and colleague, Thomas Huxley, inviting Huxley to join him in exploring a “new branch of anthropology”: Spiritualism. Based on the explosive growth in seances in Europe and North America, Spiritualism conjured a world beyond the grave where the dead continued to learn and improve themselves while enjoying each’s ghostly society. When the dead deigned to visit the living, it was typically to help and to advise: “this haunting could teach the living how to build a more perfect society in the here-and-now” (Forbes 2016: 445). So, for Wallace, this really was a new direction for the field–an inquiry into the unseen and, simultaneously, into a future that awaited humanity, both in the afterlife and in the perfection of human life on this planet.

 

To give away the ending, Wallace was not successful in establishing his “new branch of anthropology.” Huxley wasn’t buying it, and other anthropological colleagues eventually turned against him as well. After wavering a bit through his own field investigations of London seances, E.B. Tylor weighed in against Wallace, relegating Spiritualism to a “survival” from more “primitive” times. But Spiritualism held some fascination for Tylor as well, even as he tried to distance anthropology from it. In the end, though, what would become “anthropology” as we know it would only engage with Spiritualism as a symptom of something else, in the same way that magic, religion, and ritual would yield to an understanding of deeper truths. Or is there something more? As Pels and others have argued, this episode reveals something more about the way anthropology regards its object.

 

On one hand, the two couldn’t seem more different. On the other, anthropology and Spiritualism–both middle-class endeavors arising in the context of 19th century empire, suggest a variety of homologies. The most salient, perhaps, is the idea of culture itself. Yes, “culture” surrounds us in countless material forms–but at the same time, it does not. A behavior, an object–to be sure, these are “cultural,” but where is that “culture”? As Delaplace points out, “Describing “culture” should also include an actual account of its “wholeness”: the invisible thread, as it were, which bundles up these cultural components into a totality” (2019: 37). In other words, “culture” is the results of the anthropologist’s revelation, the end results of an analytical process that renders an unseen world of connections and isomorphisms visible to the anthropologist’s audience. Spiritualism would make the same claims–the technologies of the seance were precisely those revealing a concealed world: spirit rapping, table levitation, automatic writing, spirit photography.

 

And, like Spiritualism, anthropology also involves concealment. During the 19th century, the Spiritualist medium utilized a number of contrivances–dimly lit rooms, screens, capacious tablecloths. Whether or not you believed in Spiritualism, these were the preconditions for the spiritual knowledge. For anthropology, the trick of culture was the revelation of relevant behavior and the concealing of what was considered extraneous. In photography, for example, “the epistemic virtue of ethnographic photography entailed the ability to hide certain things” (Delaplace 2019: 39). Franz Boas and George Hunt would work to (playfully) conceal the evidence of settler colonials from their portraits of indigenous life. And Bronislaw Malinowski and Margaret Mead would both conceal the impact of evangelical Christianity on people at their fieldsites, all with the ultimate goal of representing “authenticity” in native life.

 

This kind of concealment, of course, is no longer part of anthropology. Or is it? When we look back at the prevalence of reflexivity in late twentieth century anthropology, we might be led to believe that anthropology had gone all-in on revelation. Anthropologists located themselves amidst intersectionality and intersubjectivity, lifting the curtain and turning on the lights, as it were. There were still concealments, however. Or, to be more exact, the revelations of reflexivity facilitated other dimensions of the unseen. Consider, for example, the dominance of a handful of elite departments in producing the vast majority of academic anthropologists, and the embeddedness of those universities in structures of US empire (Speakman et al 2018). Or, alternately, the similarities between anthropological work and extractivist industries commodifying indigenous knowledge and practices for a rapacious capitalism transforming all life into exchange value. These undercurrents are concealed, as the precondition, perhaps, for the revelation of other anthropological “truths”.

 

There is, therefore, a dynamic in anthropology that we can trace from the 19th century–one that extends between the seen, the unseen, revelation, concealment and, as Taussig had written, “the skilled revelation of skilled concealment” (Taussig 2003: 273). To be sure, this configuration changes over the course of anthropology's history. But it’s the imbrication of anthropology in this dynamic that betrays anthropology’s embeddedness in capitalism and western imperialism as a whole for, as an economic system, capitalism depends on concealment for its strength: the alienation of labor, the destruction of the global south and, ultimately, the untimely end of human life on this planet. All of these must be concealed for the revelation of value and the novelty of production.

 

Marx, of course, realized this at the fore, and his Capital contains references to the very same Spiritualist practices that perturbed Wallace and Tylor in the 1870s. A table is “just” some wood joined together, he explains:

But as soon as it emerges as a commodity, it changes into a thing which transcends sensuousness. It not only stands with its feet on the ground, but, in relation to all other commodities, it stands on its head, and evolves out of its wooden brain grotesque ideas, far more wonderful than if it were to begin dancing on its own free will. (Marx 1990: 163-164)

This was, of course, an allusion to the “table lifting” practices in seances. The commodity itself issues from the dialectic of revelation and concealment, and the 19th century’s human sciences soon craft their own “dancing tables” discerning culture, society and the psyche through the very same transformational calculus. Yet even in this critical revelation, we would be wise to think about the concealments that enable this insight.

Monday, July 16, 2012

Tagging Anthropology


In a 2010 article entitled “Academic Search Engine Optimization (ASEO),” Joeran Beel et al sparked controversy in some circles by suggesting that scientists tailor their writing in research articles to search engines in order to maximize web visibility. 
Once the keywords are chosen, they need to be mentioned in the right places: in the title, and as often as possible in the abstract and the body of the text (but, of course, not so often as to annoy readers).  Although in general titles should be fairly short, we suggest choosing a longer title if there are many relevant keywords. (179)

Building on almost 15 years of literature and scholarship in web marketing and e-commerce, Beel et al extended the model to academic work, arguing that the goal in writing for academic journals is little different than writing copy for web advertising: “to make this content more widely and easily available” (190).  That could mean including keywords in significant fields (like the title) or it could mean increasing the number of inbound links, another method for SEO practiced by web developers everywhere.  It means, in other words, scientists utilizing the same methods as, say, websites selling Viagra and dietary supplements. 

Is anthropology the same?  In the era of “public anthropology,” isn’t the idea to reach a “public”?  But what is this “public”?   Despite lots of lip service and theoretical interest in expanding the audience for anthropological research, anthropologists seem to have little more than a vague sense of the public that might exist outside of the immediate academic context.   This question becomes more urgent with the advent of web 2.0 social networking.   When we’re blogging or putting something up on Youtube, it seems obvious that we’re making our work “public,” but that public is not synonymous with the “public” of television news or major newspapers.  Danah boyd has suggested a useful distinction in her definition of “networked publics”:
I am primarily talking about the spaces and audiences that are bound together through technological networks (i.e., the Internet, mobile networks, etc.).  Networked publics are one type of mediated public; the network mediates the interactions between members of the public.  (boyd: 125)
Neither entirely public nor entirely private, “networked publics” imply both the networked creation of a public (the public forged as a series of connections with content and with other members of that networked public) and the networked determination of the access to public content (through search engines, page-ranking, and meta-data).  Rather than an amorphous “public” made up of concerned citizens, these networked publics are forged consciously by people networking together and by corporations exploiting their sociality in order to add value to their social networking sites. 

The “public” here, in other words, is one that is consciously crafted, negotiated, directed and emergent.  It is one that we might enjoin through a variety of means: keywords, tags, links, repetition.   For the scholars and consultants who work on search engine optimization, this means maximizing the number of “hits”, but for anthropologists disseminating work through Web 2.0, the issues of the “public” should be more complex.  The construction of an anthropological public needs to be part of our research from the outset.

Of course, this seems counterintuitive to those of us socialized in more traditional academic publishing where write-up is followed by publication and dissemination.  In this linear process, the question of a public is ultimately the province of marketing.  But in networked publishing, there are at least two differences.  First, it’s up to us to forge those connections with a community of readers and writers (web 2.0 blurs that distinction).  Second, it’s also up to us to encourage the association of our work with a body of other works—e.g., our anthropological media of Baltimore with anthropological media about other cities.  The difference here is that we do this not for profit, but for the effectiveness of our intervention.   That is, a public anthropology in the age of networked media needs to create its public while it’s doing anthropology, a consciously forged interpretive community.

References

Beel, Joeran, Bela Gipp and Erik Wilde (2010).  “Academic Search Engine Optimization (ASEO).”  Journal of Scholarly Publishing 41(2): 176-190. 

boyd, danah (2008).    “Why Youth Social Network Sites.”  In Youth, Identity, and Digital Media, ed. by David Buckingham, pp. 119-142.  Cambridge, MA: The MIT Press. 


Cybernetics and Anthropology - Past and Present

 I continue to wrestle with the legacy of cybernetics in anthropology - and a future premised on an anthropological bases for the digital.  ...