A couple of decades ago, social network analysis was a fairly recondite branch of sociology and anthropology applying mathematical matrices to social relationships. And then there was Facebook. With the widespread adoption of social networking sites (SNS), several things happened. First, these social networks utilized the same graph theory and matrices that social network analysis had applied to social relations. Facebook, LinkedIn, Twitter and other social networking services are analyzing your social network data constantly, mining your information for friend recommendations (and to better sell you to advertisers). Second, courtesy of the enormous popularity of SNS, we now initiate and maintain social relations based on those same matrices. In other words, from an abstract representation of social relations, social network theory becomes generative of actual social relations; we relate to each other according to matrix logics of tie ...
Occasional posts on anthropologically interesting science fiction, anthropological futures and my own future as an anthropologist.